Insights
What 16 years of European promotions taught us
Practical, no-fluff guides for brand and shopper marketing teams running promotions across borders.
Fraud
Six fraud patterns that quietly drain receipt promotions
Duplicate images, edited totals, generated receipts and organised rings, and why a high rejection rate is the wrong goal.
Compliance
Promotion compliance in Europe: 7 rules that trip up multi-market campaigns
Prize taxation, ministry filings, age gates: where campaigns actually fail, and how to plan around it.
Technology
How AI receipt validation works, and why it decides your campaign ROI
From thermal-paper chaos to a payout decision in minutes: inside the validation pipeline.
Buyer's guide
How to choose a receipt validation provider in Europe: 8 questions
The checklist that separates a component vendor from a partner who can carry a European campaign.
Strategy
Instant win, cashback or prize draw? Choosing the right promotion mechanic
Each mechanic buys a different consumer behaviour. A decision guide with trade-offs.