One contract. Specialists in technology, marketing and compliance.
The Competence Alliance brings specialised companies and experts together under one operating model: software development, campaign expertise and compliance, with one point of contact, one coordination and clear contractual responsibility to the client.
The people behind the Alliance
The Alliance Board is made up of four managing directors elected by the member companies. Each member company holds three votes, and the Board is elected for one calendar year, so a seat is never automatic. The Board sets the direction, campaign delivery is run by the operating team, and every engagement is contracted with one accountable company, so clients keep one point of contact throughout.
Bernhard Mueller
Founder & Managing Director
Phil Studebaker
Co-Founder & Managing Director
Gernot Pflüger
Managing Director, member company
Michael Neumeier
Managing Director, member company
Campaign operations
Setup, live running and moderation across every market of a campaign.
Software development
Platform, dashboards and integrations.
Legal coordination
Coordinated engagements with the licensed attorneys in our network of 50+ law firms; they advise, we coordinate.
Consumer support
Participant care and moderation in 20+ languages.
Design & campaign builds
Sites, portals and consumer journeys, localised per market.
Data & reporting
Analytics, dashboards and end-of-campaign analysis.
Specialists in every field, one partner on your contract
Each member excels in its own domain while contributing to a shared vision: marketing solutions that hold up in the market, and in front of a regulator. From ideation and platform development to campaign execution and regulatory safeguarding, the Alliance covers the entire journey. Every engagement is contracted with a single accountable legal entity of the Alliance; the specialists deliver under its responsibility, so accountability sits in one place.
Compliance before launch, not after
Prize taxation, permits, age limits and disclosure are handled before a campaign goes live. In 16 years, no campaign we have coordinated has been stopped by a regulator or court.
One accountable point, every market
You have a single partner who stands behind the build, the legality, the payout and the result, in every market of a campaign.
We run it, we don't just build it
The platform automates the mechanic, but winner emails, prize procurement, retail coordination and receipt checking are done by people. That is the part we stand behind.
The same standard, a different operating model
| Traditional approach | Competence Alliance |
|---|---|
| Several vendors per campaign | One contract |
| Several owners, shared responsibility | One point of contact, one steering hand |
| Technology separated from legal | Platform and compliance in the same process |
| Every country organised separately | Managed across borders |
| A tool plus bought-in services | A platform plus operational responsibility |
Competence Alliance combines the three competencies cross-border promotions actually require: technology, regulatory expertise and operational delivery. One point of contact. One contract. One responsibility.
Three disciplines, one contract
Software development
Scalable platforms, loyalty solutions, real-time dashboards and engagement tools, with AI and system development.
Campaign expertise
Compelling campaigns, intuitive user journeys and consumer insight that maximises engagement, from strategy to execution.
Compliance services
Legal coordination for multi-country campaigns: GDPR, local regulation and brand safety, handled by the licensed counsel in our network, with pre-approved frameworks and monitoring.
Competence Alliance is not a law firm and does not itself provide legal advice. Terms, permits and counsel come from the independent, licensed attorneys in our network of 50+ law firms; Competence Alliance coordinates.
A 360° scope of services
- FIBRE® consumer engagement platform
- Global campaign rollouts
- Strategy & creative concept development
- Fraud prevention and compliance monitoring
- Coordination of marketing legal compliance
- AI-powered data analysis and automation
- Software development & cloud platforms
- Data management, analytics and reporting
- Payment and e-commerce solutions
I have spent 16 years running consumer promotions in Europe, and the same problem kept coming back: a campaign that is simple in one market turns into a coordination exercise in five. A different agency here, a different law firm there, technology from a third party, and a brand team in the middle holding it all together.
Competence Alliance exists to remove that middle. One contract, one accountable partner, one platform, and an independent licensed attorney in every market we operate in. That is the whole idea. It is also why brands stay with us from one campaign to the next.
Bernhard Mueller, PhD
CEO and Founder
Work with the Alliance
One network of experts instead of juggling vendors.