The campaign ends. The audience stays.
Most promotions are microsites that die with the campaign. The FIBRE Brand Hub is one always-on destination where all of a brand's promotions, games and rewards live, behind a single sign-up, staying live between campaigns.
One hub, every campaign type
Instant win, cashback, code sweepstakes, sampling, all built and launched from the same hub. Illustrative examples with fictitious brands.
Every campaign starts with the audience the last one built
One sign-up, every promotion
Consumers register once and take part in everything the brand runs: instant wins, cashback, games and rewards, without re-entering their data.
No more starting from zero
The Hub stays live between campaigns, so participants from the spring promotion are the launch audience for the autumn one.
One consented profile per consumer
Preferences, participations and rewards accumulate in a single consent-first profile, per market, as the law requires.
Owned by the brand. Hosted in the EU.
One database per market, EU servers, documented opt-ins. The audience the Hub builds is the brand's asset, exported to the brand's CRM, not locked into ours.
What lives inside a Brand Hub
Running promotions with their mechanics and prizes. Games and gamified journeys between campaigns. The consumer's rewards and participation history. Sign-up, preferences and consent management. All under the brand's design, on the brand's domain if desired, powered by FIBRE Engine underneath and covered by FIBRE Guarantee.
Frequently asked questions
What is the difference between a campaign page and the Brand Hub?
A campaign page ends when the campaign ends. The Brand Hub stays live between campaigns as one address per brand and market, carrying login, profile and consents from one activation to the next.
What happens to participant data between campaigns?
Within the consents given, participants stay part of the brand's own audience. The next launch starts with a warm base instead of starting from zero.
Can several markets run on one hub?
Yes. The hub runs per brand and market, in the local language, with local terms and the requirements of that market.
See it on a live campaign
Book a demo, or send a brief and get a priced concept.