When the library isn't enough, we build.
FIBRE® started as custom development: engineers creating bespoke promotion technology for individual brands. That capability became the platform, and it is still available today, for every campaign idea the standard library doesn't cover.
From requirement to live
Bespoke campaign experiences
Custom campaign sites and brand storytelling designed from scratch, when your promotion needs its own look, its own dramaturgy and more room than a configured template offers.
Custom gamification
Games and interaction mechanics that don't exist in any library yet: designed around your brand, engineered by us, and connected to the same win logic and fraud prevention as every standard mechanic.
Tailor-made integrations
Custom API connections into your own systems, loyalty programmes or the infrastructure of your retail partners, including the proprietary and legacy setups no off-the-shelf connector covers. Your systems are the fixed point. We adapt.
Dashboards and internal tools
Reporting views, jury and moderation interfaces, and internal tooling for your campaign teams, shaped around how your organisation actually works.
Custom on the surface. Proven underneath.
A pure agency builds your custom experience from zero, including everything consumers never see. We build the custom part on top of FIBRE®: validation, win logic, payouts, fraud prevention and the legal and compliance layer are already there. You get a unique front end without paying to reinvent the plumbing.
Scope
We define the build together: what is custom, what runs on the platform, and what it costs. Every custom project is scoped separately, based on your requirements, with a concrete quote before work starts.
Prototype
You see a working prototype early and we iterate with your marketing and IT teams, instead of disappearing with a spec and returning with a surprise.
Build & launch
Our engineers develop the experience, connect it to the platform and to your systems, and the legal and compliance work runs in parallel from day one.
Operate
After launch, the same team that engineered the campaign runs it: monitoring, winner handling, payouts and reporting, as with every FIBRE® promotion.
For complex programmes we work as an extension of your marketing and IT teams: scoping, prototyping and iterating with you rather than just executing a finished spec. Bring the idea that every platform vendor has told you is impossible. Discuss a custom build.
Frequently asked questions
What counts as custom development?
Anything outside the standard mechanics: bespoke campaign sites, gamification, special mechanics and third-party integrations. It is quoted separately from the platform price and labelled as such.
Who builds it?
The same team that builds and runs FIBRE, on the existing validation and payout infrastructure rather than starting from scratch.
How long does bespoke work take?
It is scoped per project and depends on complexity. Standard mechanics on the platform are far quicker: onboarded brands launch within 48 to 72 hours.
Have an idea the library can't do?
Send it over. You'll get an honest assessment of what it takes, and a concrete quote.